On brand.
For the lone wolves, free thinkers, and unique creators, here are a few thoughts and ideas to help big dreamers like you go bigger.
Branding strategy hack: Get to know your villain.
Remember that book you couldn't put down? Or that movie you didn’t want to end? Great storytelling is an undeniable art. And the basic principles of storytelling are also the same principles behind the brands you love. That’s how brands come to life—by sparking emotions and inspiring action through great storytelling.
Failure is Not a Problem
I just got done doing all my forecasting. And I have these really fancy spreadsheets with all these numbers on them. And I've got targets and I've got expectations. I look at the numbers, and they're pretty scary. It brings up a lot of questions, like, what if I fail? And will I be disappointed?
I Love My Pet Brand Even When It Pees on My Carpet
Don’t trash talk my favorite brand. Because I love it. Yes, I know there are other brands out there that sell products that function just as well—if not better—but I don’t care. It's my brand. I know I’m irrational. I realize I pay more than the going rate. But I still love my brand—even when it makes a mess.
What my crappy portfolio taught me about branding.
As a budding copywriter from Florida's west coast, I managed to connect with a bunch of New York City Creative Directors at big-time agencies for a handful of meetings. I couldn't contain my excitement. I couldn't believe my good fortune. My dream job at a big NYC agency was just a conversation away. All I needed was one foot in the door, and one CD to see the delicious brilliance of my work. Just one.
Are you a blur?
Most people do their work, cash their check, and repeat every week without the intention of creating personal brand value. Here's my latest post on what can happen when you don't invest time and energy in building your personal brand.
