A buyer’s attention, however brief, is what successful brands hope for. But many brands exist without vision, direction or—even worse—intention. If you’d like to attract the right kinds of buyers, it’s time to reveal your truth, your passion, and how you’re unique. That’s how you inspire others to take a second look.
The Storybuilder’s Program
This program will help you lift the “brand fog” that is clouding your vision and get down to the core of what inspires you. In one-on-one setting, you will discover your core purpose, a unique theme, and a personal narrative that will become your North Star for how you organize your communications. Includes four 2-hour brand consultations, and a final brand story readout that includes all decisions made during the program.
Outcomes of our engagement:
Clarity on your "why" (purpose over product or process)
Target Practice: Understanding of target buyers and their personas
Prioritization of best opportunities
Clarity on baseline story structure
Exploration of Hero, Villain, and Passion
150-word general personal brand narrative
A "sticky" theme line to keep brand focused and centered
Develop and rehearse real-world spoken "elevator" introductions