Brand

Bob Ciosek has an Olympic-sized idea for athletes and fans. by Greg Monaco

Couldn’t be more excited to introduce you to my friend @BobTheMediaCzar. He’s put together a video content platform called World’s Greatest that will give Olympians a way to expand their reach beyond the games, and give brands an opportunity to align with elite talent. Read on and share liberally.

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Meet Erik the Red (c. 950-1003): the world's first brand badass. by Greg Monaco

Erik Thorvaldsson was a Norwegian viking and also a savvy brand builder. He was forced to sail west to a mysterious land that few before him had explored. Using instinct alone, this accidental brand engineer managed to draw throngs of settlers with him to a land they knew little about. (Illustration credit: Joan Francesc Oliveras Pallerols)

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