A gold-medal opportunity for brands.
Being a sports fan and marketer for many years, my friend Bob Ciosek has taken his immeasurable knowledge, experience, and contacts to create a huge win for Olympic athletes, their fans, and advertisers alike. Right now, Bob is searching for the right brand partnerships to align with these remarkable Olympians. Not only are these athletes at the top of their game, but there’s not a diva in sight! Ping Bob directly or jot something in the comments if you’re interested or know of anyone who may be.
Here’s more on Bob’s champion idea.
For two full weeks in 2020, we’ll be captivated by Olympians in Tokyo. The anthems. The triumphs. The tears. But once the games end, many of the stories that pulled us in are unceremoniously abandoned.
Now, imagine connecting with and being entertained by these elite Olympic athletes well beyond the games. Enter Bob, the Founder of World’s Greatest: a video content platform that features the same Olympic athletes we fall in love with during the Olympic invasion every couple of years.
I’ve seen Bob create and successfully launch a few ideas. I first met him through a mutual friend when I was considering a move to New York City from Tampa, Florida. At the time, he ran an agency called Loose Federation (a name I still love) and I was excited to show my portfolio to Bob when he agreed to meet with me.
I remember Bob patiently flipping through my book (yes, portfolios were once physical books!) and, without the slightest doubt or hesitation, telling me my portfolio was terrible. I had imagined how this meeting would go thirty different ways—not one had Bob telling me my work sucked.
I wanted to bury myself.
But Bob didn’t usher me out the door. Instead, he showed me what good portfolios looked like with compassion for a young creative who was visibly crestfallen. Bob’s lesson: published work isn’t usually your best work. My portfolio was full of work that ran but wasn’t great.
I called every designer and art director I knew in Tampa began my portfolio demo and overhaul. It took months of nights and weekends but once my new book was ready, I landed a job as a Copywriter at Ogilvy and Mather New York within 2 weeks. Here was Bob’s favorite campaign from my rebuilt portfolio.
Thank you, Bob, for your kindness and honesty.
Speaking of kindness and honesty, World’s Greatest athletes epitomize humility and the spirit of sport. Bob’s company celebrates them outside of sports competitions via funny, entertaining, and inspiring videos. Brands interested in connecting with world-class Olympians don’t have to worry about the miscellaneous shenanigans you find with their big league counterparts.
He and his team have signed over 200 Olympians with a social reach of 18 million. What advertiser wouldn’t love that? The coolest part? World’s Greatest not only gives these athletes a louder voice on a larger stage, but it also splits net revenue 50/50. Now that’s what I call a big win for all. If you have any brand contacts, Bob is ready for them.